AI Button
The AI button is a representative call to action for AI inputs and interactions, making it easy for users to target and initiate use of AI within ActiveCampaign.
Next Generation
Overview

Resources
Variations
AI primary button

AI secondary button

AI gradient button

Usage
Best practices
- Be consistent with button placement. In button groupings and modals, the primary button should be the furthest to the right.
- While our buttons do have a disabled state, disabling a button should be avoided as much as possible due to lack of keyboard focus and low contrast. Instead of disabling the button, consider showing a banner or helper text to communicate to the user the needed information.
Sizes
Buttons come in two sizes, the default
medium size and a small size. Which size of the button to use is based on both the importance of the action as well as the context of where it is placed.
- Medium buttons are used for all primary page actions
- Small buttons are best suited for supplementary page actions
- Small buttons can also be used in the headers of other components where height is limited
- If in groups, button sizes should not be mixed
Content guidelines
Button labels should be clearly and consisely written (no more than 3 words), in sentence case and with no punctuation at the end. Avoid unneccessary or ambiguous words, but include articles like “a” and “the,” as they provide clarity especially in translating. Use inclusive language that doesn’t discriminate from those who use assistive technology.
✅ DO
* Import my brand kit * Generate camapaign * Generate with AI
🚫 DON’T
* Import Brand Kit * Generate Campaign * Use AI
Accessibility
Keyboard support
- Move focus to a button using the
tab
key - When the button has keyboard focus, use the
space
orenter
key to perform action
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